MAgriTTA is a sculpture-armchair, homage to Surrealism.The name MagriTTA – written with the distinctive use of upper and lower case letters, combines the surnames Matta and Magritte, thus amplifying the homage of a great artist to another great artist. Through the re-edition of MagriTTA Gufram continues its path to valorisation and reclamation of international radical design icons, thus positioning itself at the centre of the rediscovery of this essential movement for the history of industrial design.
Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.
Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art.