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The word archetype derives from the ancient Greek. Its meaning refers to various concepts such as: idea, image, original model (archè: original, tipos: model).
The Tuscan company has chosen the name Arketipo because it contains the concept of originality, of a distinctive and sophisticated model for its sofas.
For Arketipo Firenze Design is life, desire for stylistic transgression and desire to express its values through shapes and materials. Design is an essential value that makes each product unique and precious as an art form and, consequently, the rooms in your home become precious places to relax.
Italianness is always present in aesthetic choices as a distinctive sign of continuity.