What happens if a Majestic Greek column falls down and breaks into several pieces? The answer is obvious: it is transformed into a Gufram lounge. The remains are in fact contemporary archaeological finds, that give life to a modular system of seats – of neoclassical taste and Pop attitude – that can exist as single elements or be combined one with the other. This architectural archetype, produced in polyurethane, becomes in this way a series of objects of industrial design of smooth texture and cosy ergonomics.
The Ionic volute, which is the upper part of the column and was not by chance called Capitello, becomes a luxurious chaise longue.
Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.
Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art.